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Mobile entertainment revenues to hit 45 bn.-- 29/03/2008

3G/UMTS adaptation and more rich media applications with mobile content for mobile devices will drive mobile entertainment revenues to $45 billion by 2010.

However, industry analyst Juniper Research said that the potential of entertainment service adoption will only be realized if significant improvements are made in areas such as the user interface, network coverage and reduction in the cost of data services.

In some mobile areas, such as gambling and adult content, as well as some social networking services, national and international legislation could have an adverse impact on growth, or in some cases prevent any service deployment at all, the company said.

Juniper analyst Windsor Holden, said: "Traditionally, services such as ringtones and wallpapers accounted for the bulk of mobile entertainment services. However, usage patterns are changing rapidly with the increasing availability of more sophisticated and attractive content such as streamed and broadcast video, social networking services like myspace and facebook, instant messaging platforms, picture sharing and mobile downloads, mobile mail and multiplayer games, which have been designed specifically for the mobile devices and smart phones."

China and the Far East region currently provide the largest market for mobile entertainment services, contributing around 41 per cent of global revenues. The Asia Pacific region is forecast to retain its leadership through to 2012, when it will still contribute 33 per cent of global revenues, Juniper said.

Mobile phone manufacturers like Nokia, Motorola, HTC, Samsung, RIM, SonyEricsson offer more smart phones with larger display screens and mobile browsers and software that offers better mobile browsing and searching capabilities.
Mobile media marketing and advertising companies like Google mobile, Yahoo mobile and wireless carriers and operators developed platforms to offer more infotainment mobile content and pay per click services, helping driving the mobile entertainment revenue and adaptation.

By Mobile entertainment

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