Vip mobile d.o.o. is a private mobile operator, the owner of the third mobile telephony license in Serbia for GSM and UMTS networks. It is a member of mobilkom Austria group, which caters for more than 15.4 million satisfied users across eight countries in the region. It is recognized as a leader in innovations for it continually develops new technologies and services and is the first one to introduce them into the market. By entering the bipolar mobile operator market in Serbia, Vip mobile brought really alternative into mobile telecommunications, which ensured more attractive prices and better product and service quality. By entering the bipolar mobile operator market in Serbia, Vip mobile brought really alternative into mobile telecommunications, which ensured more attractive prices and better product and service quality.